CLIMATE TECH FOUNDER & CEO COACHING
Navigate your journey from Founder, focused on building a great product, to CEO, focused on building a great company that has a meaningful impact on the future of our planet.
ESCAPE THE NEVER ENDING CYCLE OF FIRE FIGHTING
The life of a Founder is filled with existential threats, operational crises, interpersonal stress, and fundraising challenges. Addressing each issue in isolation will never allow you to catch up, much less get out in front.
ADDRESS ROOT CAUSES
Decode helps you identify and address the root patterns beneath the surface level symptoms so you can use daily fires to become the leader your company needs tomorrow, not yesterday.
TESTIMONIALS

JAMIE COX
Co-Founder & CEO
Treecard
"Decode coaching is a really great way to level yourself up and manage the stress of running a business.
Dane's great because he's got the combination of listening and being proactive. He helps me work through
problems socratically, asking questions until I find the answer myself. He also knows when to step in to
give practical hands-on advice based on his own lived experience as a CEO and founder. I've overcome a
lot of personal limitations and decisions I've made for my company as a result have saved or generated
hundreds of thousands, if not millions of dollars and wouldn't have happened without coaching with
Dane.”

MICHELLE ZHU
Co-Founder & CEO
Huue.bio
"Dane has been one of the strongest sources of support for both Tammy (my co-founder) and I through our company building journey thus far. He is able to strike that perfect balance between promoting my own self discovery and providing active mentorship and encouragement - that feels qualified by his own entrepreneurial experiences - when I need it. My co-founder and I have also enjoyed participating in co-coaching sessions with Dane, which have helped us make space for the important deeper conversations that can get otherwise forgotten in the day to day operations. These conversations have strengthened our relationship and established the right foundation for us to build a lasting company together."

MAX OLSON
Founding CEO & CTO
Vessev (formerly SeaChange)
"Our mission at SeaChange of addressing climate change by bringing economically-superior all electric 'flying' boats into the world is big and bold. And doing big and bold things is f-ing hard! Dane's support from strategy to stress management, talent to tactics, communication to raising capital and everything in between spanned the full spectrum of my role and life...and was invaluable to me and the business."
“Leadership is the capacity to translate vision into reality.”
THE COACHING ENGAGEMENT
Coaching addresses two areas simultaneously. First, your coach will work with you to masterfully handle your most urgent priorities. Second, you will embark on a development process that identifies and focuses on the core areas where you need to grow.

BUILD A STRONG FOUNDATION
The process begins by reviewing the major elements of your work and life so that your coach understands you holistically. You will develop clarity on your vision, values, goals and challenges. Benchmarks are set to measure your progress over time.

GATHER DATA
As a Founder, it's challenging to get the unfiltered feedback you need to be your best. Your coach gathers 360 feedback from colleagues, board members, friends & family to help you understand exactly where you are now, the strengths you can leverage and the patterns that hold you back.

DEFINE DEVELOPMENT PRIORITIES
Using this rich and detailed 360 data, your coach helps you identify the highest value development priorities to achieve your goals. You will craft these priorities so they are clear, actionable and measurable.

TRANSFORM THROUGH EXPERIMENTATION
Your coach will guide you through a process of experimentation to make progress on your development priorities so you can scale with your business and thrive in your life.

HARNESS DAY-TO-DAY FIRES TO ACCELERATE GROWTH
As critical issues demand your attention, Decode stands with you. You will learn to harness these fires to speed up learning, support your development goals and prevent future fires from starting.