FOUNDER COACHING SERVICES

Navigate the shift from passionate builder to resilient leader by developing the skills, clarity, and confidence to guide your company’s growth.

ESCAPE THE CONSTANT FIREFIGHTING

The life of a Founder is full of challenges — raising capital, hiring the right people, managing growth, and balancing personal well-being. Addressing each crisis in isolation leaves you exhausted and reactive, rather than focused on building for the future.

ADDRESS THE ROOT PATTERNS

Decode helps Founders uncover the deeper patterns beneath surface-level problems. By transforming recurring struggles into leadership breakthroughs, you evolve into the leader your company — and your team — needs to thrive.

COACHING YOU CAN TRUST FROM AN EXPERIENCED FOUNDER

Welcome. I’m Dane and I’ll be your coach. As a former CEO & venture-backed Founder who spent over a decade building startups, I know how you feel. I’ve helped more than 100 Founders & CEOs build strong companies (including 5 unicorns), become authentic leaders and find fulfillment.

TESTIMONIALS

Manage uncertainty, avoid burnout, and cultivate energy to meet the demands of fast growth.

Learn to delegate with clarity, coach your team effectively, and create accountability that drives performance.

Develop your own leadership style that balances vision, empathy, and execution — creating a company culture you’re proud of.

Navigate the strain of co-founder dynamics, investor expectations, and team pressures to strengthen — not weaken — your key relationships.

SCHEDULE A COACHING EXPLORATION
CHRIS MANSI
Co-Founder & CEO
Viz.ai
“Dane helped me dig below the surface-level challenges to identify root causes and use those insights to grow. He draws on his experience as a startup founder and executive to help me and the team build the capabilities, mindsets and skills needed to succeed at each stage of our growth."
JONATHAN MATUS
Co-Founder & CEO
Fairmatic & Zendrive (acquired by Intuit)
“Working with Decode allowed me to be more strategic, build a powerful exec team, delegate and build the foundation for a world-class company all while being less stressed, healthier and happier.”

OWN YOUR FUTURE

THE COACHING ENGAGEMENT

Decode coaching works on two levels at once: resolving today’s most urgent challenges while building the foundation of leadership skills that ensure long-term success.

BUILD A STRONG FOUNDATION
Together, we’ll review your vision, values, and challenges to understand your unique context. This clarity shapes the foundation of your leadership journey.
GATHER INSIGHTS
Founders rarely get direct, honest feedback. Through 360 input from your board, team, advisors, and loved ones, we identify both your superpowers and blind spots.
DEFINE PRIORITIES
Using this feedback, your coach helps you focus on clear, measurable development goals that create the greatest impact on your leadership.
TRANSFORM THROUGH EXPERIMENTATION
You’ll engage in practical leadership experiments that strengthen your ability to inspire your team, manage pressure, and scale your company.
TURN DAILY CHALLENGES INTO GROWTH
Decode helps you use the inevitable fires of startup life as opportunities to accelerate learning and strengthen your leadership capacity.
SCHEDULE A COACHING EXPLORATION