FOUNDER & CEO COACHING

Navigate your journey from Founder, focused on building a great product, to CEO, focused on building a great company.

ESCAPE THE NEVER ENDING CYCLE OF FIRE FIGHTING

The life of a Founder is filled with existential threats, operational crises, interpersonal stress, and fundraising challenges. Addressing each issue in isolation will never allow you to catch up, much less get out in front.

ADDRESS ROOT CAUSES

Decode helps you identify and address the root patterns beneath the surface level symptoms so you can use daily fires to become the leader your company needs tomorrow, not yesterday.

TESTIMONIALS

Avoid burnout, manage stress and cultivate a wellspring of energy to be your best.

Empower your team to succeed – even those with more experience than you. Delegate clearly, drive accountability, deliver powerful feedback and get results.

Develop your personal leadership style to build a successful company that you love to run.

Navigate the stress inherent in startups to strengthen your relationships – personal and professional – not destroy them.

CONNECT WITH DECODE
CHRIS MANSI
Co-Founder & CEO
Viz.ai
“Dane helped me dig below the surface-level challenges to identify root causes and use those insights to grow. He draws on his experience as a startup founder and executive to help me and the team build the capabilities, mindsets and skills needed to succeed at each stage of our growth."
JONATHAN MATUS
Co-Founder & CEO
Zendrive
“Working with Decode allowed me to be more strategic, build a powerful exec team, delegate and build the foundation for a world-class company all while being less stressed, healthier and happier.”

LEAD THE WAY

THE COACHING ENGAGEMENT

Coaching addresses two areas simultaneously. First, your coach will work with you to masterfully handle your most urgent priorities. Second, you will embark on a development process that identifies and focuses on the core areas where you need to grow.

BUILD A STRONG FOUNDATION
The process begins by reviewing the major elements of your work and life so that your coach understands you holistically. You will develop clarity on your vision, values, goals and challenges. Benchmarks are set to measure your progress over time.
GATHER DATA
As a Founder, it's challenging to get the unfiltered feedback you need to be your best. Your coach gathers 360 feedback from colleagues, board members, friends & family to help you understand exactly where you are now, the strengths you can leverage and the patterns that hold you back.
DEFINE DEVELOPMENT PRIORITIES
Using this rich and detailed 360 data, your coach helps you identify the highest value development priorities to achieve your goals. You will craft these priorities so they are clear, actionable and measurable.
TRANSFORM THROUGH EXPERIMENTATION
Your coach will guide you through a process of experimentation to make progress on your development priorities so you can scale with your business and thrive in your life.
HARNESS DAY-TO-DAY FIRES TO ACCELERATE GROWTH
As critical issues demand your attention, Decode stands with you. You will learn to harness these fires to speed up learning, support your development goals and prevent future fires from starting.
CONNECT WITH DECODE