STARTUP CEO COACHING
Grow from an early-stage operator focused on building a great product to a visionary CEO building a company.
ESCAPE THE NEVER ENDING CYCLE OF STARTUP CHAOS
Startup CEOs often find themselves trapped in survival mode — juggling product, hiring, go-to-market, fundraising and constantcrtical decision making. When everything feels urgent, it’s hard to be strategic or feel in control.
SHIFT FROM FOUNDER TO CEO
Decode helps Startup CEOs become more powerful leaders. By building essential skills and uncovering core patterns that are holding you back, we help you evolve from scrappy builder to intentional, impactful leader.
COACHING YOU CAN TRUST FROM AN EXPERIENCED FOUNDER
Welcome. I’m Dane and I’ll be your coach. As a former CEO & venture-backed Founder who spent over a decade building startups, I know how you feel. I’ve helped more than 100 Founders & CEOs build strong companies (including 5 unicorns), become authentic leaders and find fulfillment.
TESTIMONIALS
CHRIS MANSI
Co-Founder & CEO
Viz.ai
“Dane helped me dig below the surface-level challenges to identify root causes and use those insights to grow. He draws on his experience as a startup founder and executive to help me and the team build the capabilities, mindsets and skills needed to succeed at each stage of our growth."
JONATHAN MATUS
Co-Founder & CEO
Fairmatic & Zendrive (acquired by Intuit)
“Working with Decode allowed me to be more strategic, build a powerful exec team, delegate and build the foundation for a world-class company all while being less stressed, healthier and happier.”
MAKE IT HAPPEN
THE COACHING ENGAGEMENT
Coaching addresses two areas simultaneously. First, your coach will work with you to masterfully handle your most urgent priorities. Second, you will embark on a development process that identifies and focuses on the core areas where you need to grow.
BUILD A STRONG FOUNDATION
The process begins by reviewing the major elements of your work and life so that your coach understands you holistically. You will develop clarity on your vision, values, goals and challenges. Benchmarks are set to measure your progress over time.
GATHER DATA
As a Founder, it's challenging to get the unfiltered feedback you need to be your best. Your coach gathers 360 feedback from colleagues, board members, friends & family to help you understand exactly where you are now, the strengths you can leverage and the patterns that hold you back.
DEFINE DEVELOPMENT PRIORITIES
Using this rich and detailed 360 data, your coach helps you identify the highest value development priorities to achieve your goals. You will craft these priorities so they are clear, actionable and measurable.
TRANSFORM THROUGH EXPERIMENTATION
Your coach will guide you through a process of experimentation to make progress on your development priorities so you can scale with your business and thrive in your life.
HARNESS DAY-TO-DAY FIRES TO ACCELERATE GROWTH
As critical issues demand your attention, Decode stands with you. You will learn to harness these fires to speed up learning, support your development goals and prevent future fires from starting.