TESTIMONIALS

Join a community of entrepreneurs committed to achieving their full potential and leaving a lasting impact on the world.

Decode – Coaching for Start-up Founders & CEOs

ALY ORADY

Founder & CEO
Tonal

RADHA AGRAWAL

Co-Founder & CEO
Daybreaker

MAX VENTILLA

Co-Founder & CEO
AltSchool

JAKE ROSENBERG

Co-Founder & CTO
Lendup

ERIC THURBER

Co-Founder
Three Bridge Wealth Advisors

BILL GELPI

Co-Founder & CEO
Rocket Games (Acquired by Penn National Gaming)

BEN COOK

Co-Founder & CEO
Passif Semiconductors (Acquired by Apple)

BRENDAN MARSHALL

Co-Founder & CEO
Flow

CONNECT WITH DECODE
ALY ORADY
Founder & CEO
Tonal
“Decode is jet fuel for leaders. Working with Dane has helped me grow rapidly and stay ahead of the growth of the company.”
RAHDA AGRAWAL
Founder & CEO
Daybreaker
“With Dane I felt like I was not only getting leadership coaching to help scale my business but also ways I could human better, to look under the hood to improve as a parent, friend and community member. I’m really grateful for the time and level of thought and care with which Dane approached every conversation.”
NETA MEIDAV
Co-Founder & CEO
Vault Platform
“Working with Dane is a truly pivotal experience. His support & advice were so important to me during the most nerve-racking period for every founder: fundraising. From prioritization to re-finding purpose and meaning, Dane contributed so much to my journey and I can't recommend his coaching services enough!"
PERRIN QUARSHIE
Founder & CEO
Realblocks
“CEO Coaching with Dane Holewinski has consistently exceeded my highest expectations. I approached this coaching relationship seeking advice on effectively scaling my organization as it was experiencing rapid growth following my Series A Funding Round. Dane's holistic framework was exceptionally effective in uncovering the ways in which personal aspects of my life influence the way in which I show up professionally as a leader, and it was quite effective in helping me to develop actionable strategies for optimizing both of these aspects of my life as CEO. I cannot overstate the value that I have received from Dane's coaching program, and I enthusiastically recommend it to any CEO!"
CHRIS MANSI
Co-Founder & CEO
Viz.ai
“Dane helped me dig below the surface-level challenges to identify root causes and use those insights to grow. He draws on his experience as a startup Founder and executive to help me and the team build the capabilities, mindsets and skills needed to succeed at each stage of our growth."
RON HIRSON
CPO
Docusign
"Every great athlete has coaches and trainers, yet as entrepreneurs and executives we quite often feel like we have to go it alone. With Dane and Decode I was guided with a framework to leverage my strengths, discover my growth areas and programmatically build to become the best version of myself, professionally and personally. Most importantly, the people around me, at work and at home, saw the next levels of achievement, happiness and well-being."
MICHELLE ZHU
Co-Founder & CEO
Huue.bio
"Dane has been one of the strongest sources of support for both Tammy (my co-founder) and I through our company building journey thus far. He is able to strike that perfect balance between promoting my own self discovery and providing active mentorship and encouragement - that feels qualified by his own entrepreneurial experiences - when I need it. My co-founder and I have also enjoyed participating in co-coaching sessions with Dane, which have helped us make space for the important deeper conversations that can get otherwise forgotten in the day to day operations. These conversations have strengthened our relationship and established the right foundation for us to build a lasting company together."
JOREY RAMER
Co-Founder & CEO
Super
"I screened many potential CEO coaches before deciding to work with Dane. What stood out for me then and has definitely proven out over time is Dane’s gift for identifying and addressing the underlying drivers of behaviors. Dane exceeded my expectations with a repeatable process that helps bring about positive change in those behaviors and directly overcomes the obstacles to personal and professional growth. Our work together has helped me build a more powerful team, improve how groups collaborate, and ultimately achieve our desired goals. I’m quite grateful to work with him."
MAX VENTILLA
Co-Founder & CEO
Altschool
“Decode is a proven and personalized way you can be a better version of yourself.”
NATHALIE WALTON
Co-Founder and CEO
Expectful
“Dane has been a tremendous help in shifting my mindset to excel as a CEO. Our work together has enabled me to be a stronger, more empathetic, and impactful leader. I would recommend Dane to any founder looking to accelerate their growth."
JONATHAN MATUS
Co-Founder & CEO
Zendrive
“Dane has helped me shift mindsets from ‘building great products’ to ‘building a great company’ by uncovering and unlocking patterns that were keeping me from reaching my full potential as a leader and person. Our work together allowed me to find the space to be more strategic, build a powerful exec team, delegate and build the foundation for a world-class company all while being less stressed, healthier and happier.”
JAKE ROSENBURG
Co-Founder & CTO
Lendup
“Coaching with Dane helped me recognize the impact my weaknesses were having on my company. Through our work together, I addressed these areas and have received incredible feedback from my team about changes in my leadership style. This has helped unlock company growth."
ERICH PEARSON
Co-Founder & CEO
SPARC
“Working with Dane and Decode has been an enlightening experience. When my COO and I started working with Dane, our relationship was in a challenging phase. Working together with Dane, we were supported in having productive hard conversations, align on a common vision and build the communication skills necessary to operate as partners. Dane has helped me grow as a leader, prioritize the important, and live a happier and healthier life along the way”
SEAN KELLEY
Co-Founder & COO
SPARC
“I approached Dane in the spring of 2020 about ways to improve my working relationship with my business partner. Dane pushed me to turn inward to explore and understand root causes within me that I subconsciously allowed to impact things. Dane helped me discover that my ability to change the situation was dependent on accepting accountability for my contribution and fundamentally changing my approach - I had been trying to change my business partner, which was only making things worse. Once I was able to come to terms with owning my part of the equation, I was able to see the situation from an outsider's perspective. This brought about an immense sense of peace and acceptance which in turn helped allow my business partner to see and hear my perspective.”
BILL GELPI
Co-Founder & CEO
Rocket Games (acquired by Penn National)
“Coaching with Dane & Decode changed the trajectory of my life and helped me find clarity, confidence and purpose. Dane's deep understanding of the patterns of the mind coupled with his masterful listening helped me illuminate the root causes of my thoughts and actions. His practical tools and guidance empowered me to take these insights and translate them into permanent, profound and positive change."
BEN COOK
Co-Founder & CEO
Passif Semiconductors (acquired by Apple)
“Dane helped me pull myself out of despair and anxiety and reconnect with the things that bring me joy. With his guidance, I developed daily habits that led to tremendous personal growth and helped me find clarity about how to move forward."
ERIC THURBER
Co-Founder
Three Bridge Wealth Advisors
"Coaching with Dane & Decode has been transformational. It has enabled me to find a level of purpose, happiness and clarity that I never had before. Every aspect of my life that is important to me professionally and personally has improved dramatically because of the work we have done together."
BRENDAN MARSHALL
Co-Founder & CEO
Flow
“Decode is empowering. Working with Dane helped me uncover what drives me as a leader and dive deep to update my operating system and hone the skills to be more effective in building a company.”
MOR SIDI
VP of Operations
ActiveFence
“The value of coaching with Decode is immeasurable. It is a step by step process and, with the guidance and support of Dane, you will grow as a person and a leader.”
SUMNER PAINE
VP of Product
Tonal
“Credit to Dane’s coaching for helping me become a better leader. He unpacks and challenges my default thinking, enabling me to see the most difficult situations as opportunities for personal growth. Beyond merely talking about actions, he holds me accountable for practicing the practices I need to develop as our company grows. Through reflection and insights we turn practices into habits, and from there we take on the next challenge!"
TODD JASON
Founder & CEO
Man For Man
“If you are looking for a coach who understands the needs of modern entrepreneurs and is hell bent on unleashing your highest capacities by looking at the ‘true stuff’ that makes you tick, I highly recommend Dane. He is highly intuitive, understanding, compassionate, flexible and smart.”
KADY POOLER
Founder
Overtime Coaching
“Engaging in coaching with Decode is one of the best things you can do for yourself. The greater sense of self awareness gained by working with Decode makes everything better.”
Pankaj Risbood
Co-Founder & CTO
Zendrive
"Dane helped me identify concrete development goals and has been a great partner in tracking progress and holding me accountable to outcomes. With his help I am able to delegate better, focus on the most important things and feel on top of things.”
SANDEEP RAMCHANDI
CEO
Radix Registry
“Working with Dane has been a truly transformative experience for me. In just six months he aligned me towards my primary life goals, and helped me put together an action plan that accelerated my path towards self actualization. A standout feature of Dane's is that he comes from a place of genuine purpose. During every interaction I felt I was in a space with someone who has vested interests in my progress. He is also a great listener and a Jedi Master when it comes to mindfulness."
CONNECT WITH DECODE